Fiat will go down in the tournament World cheap car. From the manufacturer's own party has been considering to create cheap cars that are able to be absorbed by a developing country. It could be also a part of Indonesia cheap car market Fiat.
In fact had long wanted to make a cheap Fiat car but has yet to get permission from officials. "Worry profit to be gained is very low", said CEO of Fiat, Sergio Marchionne, as quoted from the Automotive, Thursday (7/2).
Fiat itself has had a model small size the Fiat Panda and Fiat 500. But both of these models have entered the category of car lifestyle that has a high price.
Fiat have a lot to learn from a company that has been able to produce cheap cars such as Renault, Nissan and Dacia. In addition, to reduce the cost of production, Fiat must produce cars domestically. For that production should be carried out within the country, namely Europe.
To seek a profit Fiat should make cars with a price or Rp 7450 97,7 million Euro. So as to compete with Renault.
(kp//rd)
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